In the 20+ years LVMH has owned TAG, they really haven’t done much with it, other than keep it alive (and maybe the 02 movement), have they? I mean, they are LVMH’s best selling watch brand (by units), so it hasn’t been a disaster by any means, but it also seems like TAG is out-of-place in the LVMH portfolio, TAG being an entry or mid-level luxury brand in a conglomerate that is more comfortable in the haute and high-end luxury space. Instead of just selling instruments that told the time, the major brands became cornerstones in the world of luxury goods, and the watch industry was thriving. By the time the 2000s came around, mechanical watches were incredibly popular. The 2000s, in many ways, formed the blueprint for the watch industry as we know it today. In this installment, we will take a look at the best TAG Heuer watches from the 2000s.īy the turn of the millennium, Switzerland had proudly reclaimed its title as the watchmaking capital of the world. Some of them are priceless, some of them are still affordable. It inspired us to come up with a series of articles focusing on the best watches per decade from a select group of brands. It’s a world full of history, remarkable watches, incredible stories, and quirky details. Though most of what we write about is largely focused on the most recent releases and developments, for many of us, a lot of the fun can be found in the sometimes weird and often wonderful world of vintage watches. We like to talk about vintage watches a lot within the Fratello team.
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