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So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!), we grouped a wide variety of platforms into nine general categories that focus on specific use cases and what businesses can accomplish by using them.īonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more. One thing that’s changed since the early days of social media is that many platforms used to focus on one function, such as social networking or image sharing. Some of them are pretty niche, while others have the potential to become the next Instagram or TikTok. However, there are many types of social media sites out there, with new platforms and formats popping up on the regular. When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry.